Robert Yusim has a passion for helping inventors and companies launch their new Consumer Products. As President of Product Counsel, Robert is a leading expert in Direct Response (DRTV) and Infomercial Marketing in the Consumer Product Multi-Category Marketplace. In his over 25 year career, Robert has successfully launched hundreds of Consumer Products across most categories including Housewares, Kitchen, Health & Beauty, Fitness, Hardware, Automotive, Toys and more. Early in his career, Robert was fortunate to work directly with his mentor Raymond Kives one of the founders of K-Tel and Quality Dino Entertainment. Dating back to the 1990’s Robert has been part of the success of many very successful Consumer Products including The Suzanne Somers Thighmaster®, Sweepa® Rubber Broom, Sophist-O-Twist®, Restform® Airbed, Gymform® & many more.
While continuing to work in all categories Robert is very well known for his amazing success in the toy industry and is credited for launching the DRTV craze in the toy/youth media space. Robert launched Spin Direct with Spin Master Ltd. in 2006 and on an exclusive basis, helped Spin Master introduce and grow many brands through DRTV, including Rocket Fishing Rod®, Moon Sand®, Pixos®, Bugville® Butterfly (Live Butterfly Garden), Air Hogs® (Havoc Heli®, Zero Gravity®, Vectron® & more). Since 2011, Rob has worked with a number of inventors and companies to help them launch their campaigns in the DRTV marketplace. Recent successes include Seatpets® – The number 1 promoted plush of 2013; Kurio® Android Tablets – Huge retail success! Wubble® Bubble Ball – the hottest toy DRTV and Retail Campaign from 2014 to 2016 and Zippysack®, the number one selling promoted product of 2015 in the Bedding Category.
Other current 2015 & 2016 campaigns that have a significant retail presence include Pop Out Pets®, Strand Bands®, Y Fliker®, 3D Magic® 3D Maker, 3D ImagiPen™, Fuzzeez™ & more. Robert has also written articles, published in Global Toy News & speaks at various conferences.