We’ll take your product to the next level with our proven Direct to Consumer & Online Strategies.
Through years of experience at developing relationships, we’ve cultivated an excellent multi-channel retail network that will get your product on the shelves and in the consumer’s hands.
We have taken many inventors & their products to success. We’ll get your consumer product through the necessary steps and out into the worldwide market. Find out how we can do this with no upfront fees.
Product Counsel conducts a situational analysis of the Client & its Products and based on the Company’s goals, determines and recommends the best strategy forward. A DRTV Campaign can be managed to optimize direct to consumer results as well as Retail channels of distribution.
Product Counsel has worked on many brands & products… Some examples:
Sweepa Rubber Broom
RestForm Air Beds
Rocket Fishing Rod
Air Hogs Storm Launcher
Air Hogs Reflex Heli
Air Hogs Havoc Heli
Bugville Live Butterfly Garden
Air Hogs Zero Gravity
Air Hogs Vectron Wave
DQ Blizzard Maker
Razor Vapor Blaster
Yvolution Y Fliker
3D Magic – 3D Creation Maker
Pop Out Pets
All Pro Passer
- Offer Development
- Financial Modeling
- Creative Asset Development
- Back End Set Up
- Media Management
- Social Media
- Consumer Product Licensing
- Media Attribution & Analysis
- International Distribution
- 3rd Party Distribution
- Product Licensing/Inventions
- Invention Evaluation
- Product Development
- Multi-Channel Distribution
- Retail Channel Architecture
CEO BitOGenius, Inc.
“Prior to working with Robert, I spoke to several friends and colleagues in the industry to learn more about him and the response was consistent: he’s a honest guy that gets amazing results and we would be fortunate to work with him.
I’ve been working with Robert directly for over a year now. I can honestly say those reviews were right. Robert isn’t just honest… he cares. He uses his years of experience and makes thoughtful decisions that are in the best interest of our company. Robert consistently goes the extra mile to be involved and ensure the highest level of excellence in everything he does.
Robert has been providing us business guidance, connecting us with the right people and frankly, saving us from making mistakes along the way. His guidance and shared relationships have resulted in a COG’s reduction of over 40%, increased efficiency on Amazon leading to sales increases year over year of over 2000% and incredibly strong results from our Direct to Consumer Campaign. In short my company would not be where it is right now without Robert’s involvement.
As a final note, he’s a standup, honest guy, and anyone that has the opportunity to work with him is indeed very fortunate.”
Chairman, Popin Toys
“We’ve been working with Robert for the past 2 years, initially for launching our product and recently to broker a licensing deal. Robert is an expert on launch strategy using DIrect To Consumer Marketing, and his comments were always on the spot. He has a vast network, which enabled him to find us a relevant licensee for our innovation in a short timeframe. He’s the only reason we were able to source, negotiate and close a deal in the timeframe we set for ourselves, and I highly recommend working with him.”
“As a successful, professional inventor, working with Robert Yusim allows me to spend more time creating by relieving me of some of the sales aspects of inventing. Rob shares solid direction and feedback on how to improve products in each stage of development, and has done good work building partnerships and making deals on my behalf. Timely and responsive, Rob draws from deep experience and strong business relationships to create promising new opportunities and foster existing ones.”
Managing Partner at Iegres
“Robert is a must to speak to if you are involved in consumer goods. He brings to the table a wealth of knowledge and deep understanding of the business. Not only does he work fast, he works with your best interest in mind. From quickly weeding out what will and what won’t work to taking the ones that will to a solid network that make decisions and take action.
I typically do not write endorsements, however, when you cross paths with someone like Robert it becomes evident that his skills, briskness and straightforwardness warrant a note of endorsement.”
President of NSI International
“Regarding Robert Yusim and working with Product Counsel; Rob’s experience, insights and integrity pierce the industry normal veil laid over the very dynamic, fast-paced world of direct response television.
Rob has the ability to help any business that is looking to expand their marketing reach with financially sound, clear and all inclusive business management and development services.
I personally searched for years for someone like Rob to help us bring all the requisite pieces of a successful DRTV campaign together, and Rob Yusim is the only one I have found capable of delivering on every front.”
President of Red Planet Group
“I have worked with Rob for almost 3 years. In short, He has helped me transform my business and educate me in new methods of marketing that I did not know existed. Rob is extremely talented, knowledgable and beyond professional. He brings complete confidence in every step of the process and has total mastery of our objectives at all times. He views My success and failures as his own, which is extremely rare in today’s world, as He shares a genuine concern for maximizing my company’s return on investment. I have nothing but respect for Rob and in this short time He has also become a true and dear friend.
Only wishing you continued success Robert!”
Inventor of ZippySack
“Having worked very closely with Robert Yusim of Product Counsel, bringing ZippySack to market, I can tell you, first-hand, of his uncanny ability to detect promising new products and concepts, then foresee a product strategy and roadmap almost immediately. This deep market knowledge and a track record of highly successful product introductions speak for themselves.
If you are a budding inventor, and are able to catch Robert’s eye, you and your product are very likely doing something smarter and different than the rest.
Simply put, Robert is a supremely dedicated, super-involved, and passionate expert in product positioning, product development, TV/DRTV advertising, marketing, and analytics…as well as one of the most connected people in the toy industry.
It has been a pleasure working with Robert, and I look forward to many more years of doing amazing things together.”
CEO Allstar Products Group
“We started working with Rob Yusim over 5 years ago with the launch of the Bendaroos flexible building sticks. With Robs help we were able to sell over 5 million units. The knowledge Rob brought to that campaign as well as many other he has worked on is a real value add and a key component to success”
COO Razor & Tie/Kidz Bop LLC
“We worked with Rob Yusim of Product Counsel to re-launch our Kidz Bop music brand in Canada and saw immediate results. Rob is an expert in DRTV strategy, media, and campaign management. By working with him we were able to proceed quickly and confidently with our plan.”
CEO at Mojo Research & Development
“We work with dozens of campaign consultants at Mojo, and Robert Yusim leads the pack. Our longest-running and most successful campaigns are nearly exclusively managed by Product Counsel. I don’t know if their campaigns succeed due to Robert’s ability to pick a winner or if his campaign management creates the winners, and I don’t think it matters. Either way, Robert’s campaigns succeed at an unequaled rate.”
Hutton Miller, LLC
“Rob has the rare ability to combine insightful creative with the practical campaign analysis necessary to achieve success in this highly competitive DRTV business. in many cases, his involvement has literally made the difference in a winning promotion. I’m proud to say that over the years, he has become a valuable partner and trusted friend.”