Bringing Consumer Product Companies & Their Products
to the Direct To Consumer Market.

“I met Robert Yusim of Product Counsel at a Toy Invention conference in November 2022. I had no intention of hiring anyone to help me license my inventions, as I consider myself a professional toy inventor with numerous industry contacts. However, I thought I’d take the chance and meet with him as I had heard great things about Robert and that he knows most of the important players in the toy industry, which is obviously very helpful.

Robert was very selective and only showed interest in one of several inventions I shared with him. He had a fair degree of certainty that he could place it quickly and he did so within 4 Months! The process was simple… Once we signed our Agreement, Robert helped script and coach me and my son into a very tight presentation and then he organized meetings with prospective Licensees to present and demonstrate. The first company we met with Licensed my invention. Interestingly, it’s a significant toy company I hadn’t even heard of.

He did a great job of calmly listening to and working with me and my wife regarding our needs for the royalty agreement. Robert was able to work through the issues to make the deal happen.

In addition, at the event where we met, there was an award ceremony at the end. I was surprised to find that Robert was the only individual up against major toy companies in the PR and Marketing category.

I find Robert professional and easy to work with, but he’s also very firm when he needs to be. He is the only person I’d like to work with for Invention Licensing going forward! In summary, I would recommend Robert Yusim due to his great success with my Invention and how invested he is in his clients, our positive working relationship, and our success.”

“Prior to working with Robert, I spoke to several friends and colleagues in the industry to learn more about him and the response was consistent: he’s a honest guy that gets amazing results and we would be fortunate to work with him.

I’ve been working with Robert directly for over a year now. I can honestly say those reviews were right. Robert isn’t just honest… he cares. He uses his years of experience and makes thoughtful decisions that are in the best interest of our company. Robert consistently goes the extra mile to be involved and ensure the highest level of excellence in everything he does.

Robert has been providing us business guidance, connecting us with the right people and frankly, saving us from making mistakes along the way. His guidance and shared relationships have resulted in a COG’s reduction of over 40%, increased efficiency on Amazon leading to sales increases year over year of over 2000% and incredibly strong results from our Direct to Consumer Campaign. In short my company would not be where it is right now without Robert’s involvement.

As a final note, he’s a standup, honest guy, and anyone that has the opportunity to work with him is indeed very fortunate.”

“We’ve been working with Robert for the past 2 years, initially for launching our product and recently to broker a licensing deal. Robert is an expert on launch strategy using DIrect To Consumer Marketing, and his comments were always on the spot. He has a vast network, which enabled him to find us a relevant licensee for our innovation in a short timeframe. He’s the only reason we were able to source, negotiate and close a deal in the timeframe we set for ourselves, and I highly recommend working with him.”

“As a successful, professional inventor, working with Robert Yusim allows me to spend more time creating by relieving me of some of the sales aspects of inventing. Rob shares solid direction and feedback on how to improve products in each stage of development, and has done good work building partnerships and making deals on my behalf. Timely and responsive, Rob draws from deep experience and strong business relationships to create promising new opportunities and foster existing ones.”

“Robert is a must to speak to if you are involved in consumer goods. He brings to the table a wealth of knowledge and deep understanding of the business. Not only does he work fast, he works with your best interest in mind. From quickly weeding out what will and what won’t work to taking the ones that will to a solid network that make decisions and take action.

I typically do not write endorsements, however, when you cross paths with someone like Robert it becomes evident that his skills, briskness and straightforwardness warrant a note of endorsement.”

“Regarding Robert Yusim and working with Product Counsel; Rob’s experience, insights and integrity pierce the industry normal veil laid over the very dynamic, fast-paced world of direct response television.

Rob has the ability to help any business that is looking to expand their marketing reach with financially sound, clear and all inclusive business management and development services.

I personally searched for years for someone like Rob to help us bring all the requisite pieces of a successful DRTV campaign together, and Rob Yusim is the only one I have found capable of delivering on every front.”

“I have worked with Rob for almost 3 years.  In short, He has helped me transform my business and educate me in new methods of marketing that I did not know existed.  Rob is extremely talented, knowledgable and beyond professional. He brings complete confidence in every step of the process and has total mastery of our objectives at all times. He views My success and failures as his own, which is extremely rare in today’s world, as He shares a genuine concern for maximizing my company’s return on investment.  I have nothing but respect for Rob and in this short time He has also become a true and dear friend.

Only wishing you continued success Robert!”

“Having worked very closely with Robert Yusim of Product Counsel, bringing ZippySack to market, I can tell you, first-hand, of his uncanny ability to detect promising new products and concepts, then foresee a product strategy and roadmap almost immediately. This deep market knowledge and a track record of highly successful product introductions speak for themselves.

If you are a budding inventor, and are able to catch Robert’s eye, you and your product are very likely doing something smarter and different than the rest.

Simply put, Robert is a supremely dedicated, super-involved, and passionate expert in product positioning, product development, TV/DRTV advertising, marketing, and analytics…as well as one of the most connected people in the toy industry.

It has been a pleasure working with Robert, and I look forward to many more years of doing amazing things together.”

“We started working with Rob Yusim over 5 years ago with the launch of the Bendaroos flexible building sticks.  With Robs help we were able to sell over 5 million units. The knowledge Rob brought to that campaign as well as many other he has worked on is a real value add and a key component to success”

“We worked with Rob Yusim of Product Counsel to re-launch our Kidz Bop music brand in Canada and saw immediate results. Rob is an expert in DRTV strategy, media, and campaign management.   By working with him we were able to proceed quickly and confidently with our plan.”

“We work with dozens of campaign consultants at Mojo, and Robert Yusim leads the pack.  Our longest-running and most successful campaigns are nearly exclusively managed by Product Counsel.  I don’t know if their campaigns succeed due to Robert’s ability to pick a winner or if his campaign management creates the winners, and I don’t think it matters. Either way, Robert’s campaigns succeed at an unequaled rate.”

“Rob has the rare ability to combine insightful creative with the practical campaign analysis necessary to achieve success in this highly competitive DRTV business.  in many cases, his involvement has literally made the difference in a winning promotion.  I’m proud to say that over the years, he has become a valuable partner and trusted friend.”