About Robert Yusim
Robert Yusim has a passion for helping inventors and companies launch their new Consumer Products. As President of Product Counsel, Robert is a leading expert in Direct-to-Consumer Marketing. Through his 30+ Year career, Robert has successfully launched hundreds of Consumer Products and Brands across most consumer categories including Housewares, Kitchen, Health & Beauty, Fitness, Hardware, Automotive, Toys and more. Early in his career, Robert was fortunate to work directly with his mentor Raymond Kives one of the founders of K-Tel and Quality Dino Entertainment. Dating back to the 1990’s Robert has been part of the success of many amazing As Seen On TV Consumer Brands including The Suzanne Somers Thighmaster®, Sweepa® Rubber Broom, Sophist-O-Twist®, Restform® Airbed, Gymform® & many more.
While continuing to work in all categories Robert is renowned for his amazing success in the Toy Industry and is credited for launching the Direct-to-Consumer craze in the toy category media space. Robert launched Spin Direct with Spin Master Ltd. in 2006 and on an exclusive basis, helped Spin Master introduce and grow dozens of brands, including Rocket Fishing Rod®, Moon Sand®, Pixos®, Bugville® Butterfly (Live Butterfly Garden), Air Hogs® (Havoc Heli®, Zero Gravity®, Vectron® & more). Since 2011, Rob has worked with many inventors and companies to help them launch their Direct-To-Consumer and retail brands. More recent successes include the Multi Award Winning Pixicade® – That Turns Your Drawings into Video games in 30 Seconds; Pop2Play® – The Pop-Up Playsets Made with StrongFold technology that fold instantly for easy storage; Wubble® Ball – the hottest & longest running Direct to Consumer toy that has grown to become an evergreen Toy Brand, now in its 9th Year! LaserX® – The #1 Home Laser Tag Game on the Planet, that has also grown to become an evergreen brand, now in its 7th Year! Kurio® Brand of Android Tablets – A Huge retail success with $100M in sales! Comfy Critters® – Very Successful Wearable Plush 2017-2019; Zippysack®, the #1 selling promoted Bedding Product of 2015; Seatpets® – The number 1 promoted plush of 2013; and many more.
Robert reviews inventions and/or sits on pitch panels at the largest trade shows including The Licensing Show, The Inspired Home (Housewares) Show, Toy Fair and more. Robert has also written many published articles and speaks at various conferences.